Tog again, and he gives 5 great reasons why user testing can improve both the product and the process.
He says, “WeÂ‘ve all been to those project team meetings where perhaps ten $100/hr engineers, designers, and marketing people sit around and debate how users are likely to respond. ThatÂ‘s $1000 an hour for uninformed opinion. One usability professional, applying the scientific method, can have a real answer in two hours for a tiny fraction of that amount. Not only that, it will be the right answer”