Great quote from ecompany:
Don’t bother chasing after these online pipe dreams. Instead,
stick to your knitting: Make sure that your HTML works right,
your webpages download in five to eight seconds or less on a
dial-up connection, and your site’s easy to navigate; and see to
it that when customers send you e-mail, they get a reply within
If you can do all that, you’ll be a truly leading-edge Web business.