Great quote from ecompany:

Don’t bother chasing after these online pipe dreams. Instead,

stick to your knitting: Make sure that your HTML works right,

your webpages download in five to eight seconds or less on a

dial-up connection, and your site’s easy to navigate; and see to

it that when customers send you e-mail, they get a reply within

24 hours.

If you can do all that, you’ll be a truly leading-edge Web business.

http://www.ecompany.com/articles/web/0,1653,8764,00.html