Internet Companies Learn How to Personalize Service

A bit more optimistic, this article from the NY Times says: “That said, the industry is gradually catching up to the hype surrounding personalization, as a growing number of companies have installed tools enabling them to present customized Web pages—if not to a single individual, then at least to groups that have been identified as having a similar profile. This trend is going to raise the ante for companies doing business online, both in terms of investors’ and customers’ expectations.”