2000:December:Column:Invisible Architecture

Chris Locke, more of the same, but still true.

Companies donÂ’t have values or voices, only people do. Fortunately, your company has lots of people. How many stories does your building have? Before you can answer, you must understand what a story truly is. To do that, you first have to find your own. If you canÂ’t, youÂ’ve got nothing to say worth listening to. And your audience is listening. For a heartbeat.