From Good Experience: [The
Most Important User Experience Method]1.
“Changing the organization is the most difficult and most important
part of user experience work… said another way, you can give the
smartest answers in the world, make the most brilliant
recommendations; but if the organization doesn’t actually change the
user experience, it’s all worthless. "
This ties in so closely to some of the issues we’ve been dealing with at
the office, and points out where I should be focused while sharpening my
user experience discussion skills. Learning to make better paper
prototypes or finding better ways to recruit test users may not be
nearly as valuable as the ability to teach clients to recognize the
benefits of user experience work. Teach them to fish.