From Good Experience: [The

Most Important User Experience Method]1.

“Changing the organization is the most difficult and most important

part of user experience work… said another way, you can give the

smartest answers in the world, make the most brilliant

recommendations; but if the organization doesn’t actually change the

user experience, it’s all worthless. “

This ties in so closely to some of the issues we’ve been dealing with at

the office, and points out where I should be focused while sharpening my

user experience discussion skills. Learning to make better paper

prototypes or finding better ways to recruit test users may not be

nearly as valuable as the ability to teach clients to recognize the

benefits of user experience work. Teach them to fish.