Quick review of Seth Godin’s The Dip.

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The book is short and sweet, but could’ve been a blog post instead. I found myself thinking “Okay, I get it!” about a quarter of the way through. Here’s my summary…

  1. Stuff gets harder, stick with it…
  2. …unless you shouldn’t. Then Quit.

And all the “best in the world” stuff didn’t really help. It’s still worth the read.