Elizabeth Tobey:

Titles (and images) on Medium stories are your first and best chance to entice readers to click through and read your whole piece — so choose wisely.

Too many people heeding advice like this is causing Medium to become significantly less useful as a place to discover interesting writing. My feed, which I try to actively curate, contains mostly things like: “Top 10 Ways to Write a Super-Terrific Listicle!” No thanks.