The fun part of any venture is naming things, so when I started my own little software development company back in the early 90s, I spent a lot of time thinking up a business name.
This, unfortunately, is what I came up with:
Ground Zero Software business card prototype
With only a little imagination, even the logo I made could be a premonition.
Fortunately, the name went away when we founded Fusionary Media just a couple years later, in 1995