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Jack Baty – Director of Unspecified Services

Lighthouse: Attack of the flying

Lighthouse: Attack of the flying menus “The spread of browsers capable of displaying JavaScript and Dynamic HTML now allows almost anyone to drop flying menus into their Web sites. For many, the temptation to use the latest and fanciest technology has proven too great. And flying menus certainly do conserve valuable screen space. But with flying menus come tough, often under-recognised problems.”

Forget the hype, e-books still

Forget the hype, e-books still hard on the eyes (8/12/2000) I’ve been using the new Microsoft Reader 1.5 and it’s better than what I was using before (Glassbook). Still too hard to read lots of text on screen. I also wish it would display PDFs, which I still hate. This article has a few further complaints. Jakob Nielsen doesn’t think much of it either, apparently: “Microsoft Reader is somewhat disappointing. I downloaded Moby Dick but could not keep my interest going in reading much beyond “Call me Ishmael.

The dot com graveyard Upside’s

The dot com graveyard Upside’s site celebrating the demise of numerous internet companies. I find it a bit morbid, but it certainly works as a reality check.

The Toughest Virus of All:

The Toughest Virus of All: Clay Shirky on viral marketing. “The viral marketing meme has always been hot, but now its expansion is being undertaken by a raft of emarketing sites promising to elucidate “The Six Simple Principles for Viral Marketing” or offering instructions on “How to Use Viral Marketing to Drive Traffic and Sales for Free!” As with anything that promises miracle results, there is a catch. Viral marketing can work, but it requires two things often in short supply in the marketing world: honesty and execution.

AskTog: If They Don’t Test,

AskTog: If They Don’t Test, Don’t Hire Them Tog again, and he gives 5 great reasons why user testing can improve both the product and the process. He says, “WeÂ’ve all been to those project team meetings where perhaps ten $100/hr engineers, designers, and marketing people sit around and debate how users are likely to respond. ThatÂ’s $1000 an hour for uninformed opinion. One usability professional, applying the scientific method, can have a real answer in two hours for a tiny fraction of that amount.

Ted Baker Online One of

Ted Baker Online One of the better examples of an online store created entirely in Flash. Most of the (seemingly required) transitional animations run quickly and then get out of the way. The site also attempts to adhere to some basic UI standards. Some of the text is too small, but for the most part it seems to work pretty well.

Flazoom.com – Making Sure Usability

Flazoom.com – Making Sure Usability ‘Fitts' Flash More stuff regarding Fitt’s law, specifically related to Flash in this case. “Flash designers can apply this law to our field because it involves the way people use their mouse (or other pointing device) to interact with the computer. Flash designers have much to gain from understanding the applications of Fitt’s Law.”

AskTog: A Quiz Designed to

AskTog: A Quiz Designed to Give You Fitts Thinking about Flash usability made me think that many of the folks creating interfaces in Flash could use some basic interface training. Fitt’s law comes to mind. AskTog.com has a quiz which offers a good introduction.

CNET.com : Amazon, Toysrus.com team

CNET.com : Amazon, Toysrus.com team on toy e-commerce play You see, Amazon can’t do it all. I think this Amazon advantage breaking down. Ken Cassar, a research analyst at Jupiter Communications, says: “If they aren’t going to be able to do it in the toy space, there is no way they are going to be able to do it in lawn and garden and any other category outside of the core media.

The Cornucopia of the Commons:

The Cornucopia of the Commons: How to get volunteer labor Dan Bricklin on getting users to create valuable databases for you. Uses Napster as an example.